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Zunelicious is a blog that covers Microsoft's new Zune MP3 player, and all the news that goes along with it.

Sunday, October 08, 2006

Hey everyone, I had an idea for an article dealing with the Corporate Culture at Microsoft and Apple and how it effects their products and the battle for the DAP marketplace. But instead of giving you one incredibly long article I've decided to chop it up into small installments to make it easier to read. Hope you enjoy it.



While there is a thriving Community formed around Apple's products and an almost cult like following, Apple's actual interaction with the community is very sparse. Apple's corporate culture is basically dictated by Steve Jobs. Steve Jobs IS Apple, he is the front man and his opinion is Apple's opinion.

Think to yourself...can you name any members of the Apple product teams? Do you know any of their opinions? This is due to the all encompassing secrecy which Steve brought back with him when he returned to the company. Apple will not even brief their own employees on future technologies, asking their Field Employees to leave meeting rooms...do you think they would let us know anything?


Microsoft takes a different aproach to communicating with customers. Across its many initiatives and product groups, Microsoft has bloggers coming out of the woodwork. Xbox has Major Nelson and GamerScore, the Zune has Cesar Mendez, David Caulton, Bill Witt, and that British guy that only talks about concerts he might go to. These are just a few examples, but believe, there are many more.

The effect is that these loved employees now have a way of communicating valuable information and news to their reader, they humanize Microsoft (which isn't an easy task), and they interact with their product's users and communities.

Is this important? To some people it may not be, but to the communities that these bloggers serve the answer is a resounding yes. At relatively no cost and with such rewarding results it is obvious to myself that interaction with the communities is very important, and I am still at a loss for why many companies don't mimic Microsoft in this respect.


posted by zunelicious, 8:53 AM


Page hits been dropping lately... not much in the way of comments.

Maybe it is becoming too obvious that you're on the payroll.
commented by Blogger Guy, 12:54 PM  

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